Author
Robert B. Cialdini
We've read and reviewed Robert B. Cialdini's psychology and business book Influence: The Psychology of Persuasion on Book of the Day, scored and written up in full, with a clear verdict on who it's for.
Influence: The Psychology of Persuasion
by Robert B. Cialdini
Robert Cialdini spent three years undercover in sales, fundraising, and telemarketing to find out why people say yes. Influence is the report: seven levers, each with the study behind it and a short section on refusing it. The 2021 edition adds unity, the principle about shared identity, and a great many pages.