Author
Dan Ariely
We've read and reviewed Dan Ariely's psychology and economics book Predictably Irrational on Book of the Day, scored and written up in full, with a clear verdict on who it's for.
Predictably Irrational
by Dan Ariely
Dan Ariely ran years of experiments on students, shoppers, and bar patrons to show that the ways we misjudge value are systematic enough to predict in advance. Predictably Irrational is the tour: decoy pricing, the pull of free, the moment a favor curdles into a transaction. Short chapters, real studies, a light touch with the economics.