Author
Richard H. Thaler and Cass R. Sunstein
We've read and reviewed Richard H. Thaler and Cass R. Sunstein's economics and politics book Nudge: The Final Edition on Book of the Day, scored and written up in full, with a clear verdict on who it's for.
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Nudge: The Final Edition
by Richard H. Thaler and Cass R. Sunstein
Nudge is the book that put 'choice architecture' into the language of governments and businesses everywhere. Thaler and Sunstein show that small, almost invisible tweaks to how options are presented can steer people toward better decisions without taking away their freedom to choose.